Thu, 09/22/2011

2011 Press Releases

RealNetworks Taps Judith Bitterli to Lead Product Management and Marketing for its Unifi Personal Media Cloud Service

Seattle, WA—September 22, 2011—RealNetworks, Inc. (Nasdaq:  RNWK) has named Judith Bitterli as senior vice president of its Unifi product division, managing the company's entrance into the fast-growing segment of consumer cloud services. In addition to leading Unifi product management and marketing, Bitterli will continue to serve as chief marketing officer for RealNetworks.

"Judy is a clear-thinking company strategist as well as a superb and inspirational operational leader," said Mike Lunsford, acting chief executive officer of RealNetworks. "We have come to rely on her judgment, intuition and ability to deliver results, making her the ideal choice to lead our new consumer cloud service Unifi."

Bitterli joined RealNetworks in 2010 as a strategic marketing consultant for Unifi, a new service that lets users access and enjoy their photos, music and videos from any Internet-connected device. Bitterli was subsequently named chief marketing officer for all product divisions of RealNetworks. Under her leadership, Unifi was previewed at the Consumer Electronics Show in January 2011 and named Best of CES in the software, services and applications category by CNET.

As senior vice president for Unifi, Bitterli is responsible for Unifi product management, marketing, channel distribution, design, development and quality assurance. She continues to report to Lunsford in both her CMO and Unifi roles.

Bitterli will draw upon 25 years of executive-level marketing and business operations experience in her dual roles at RealNetworks. Before joining RealNetworks, Bitterli was co-owner of Direct Impact, a marquis direct marketing agency serving clients such as Sony, HP, Best Buy and Logitech. Her past experience also includes roles at Micron Electronics, where she acted as general manager of internet strategy and vice president of sales and service, and at Softbank, where she was executive vice president in charge of a broad range of sales, marketing and operations functions across Softbank's companies.

For More Information

Barbara Krause
Krause Taylor Associates

About RealNetworks

RealNetworks creates innovative applications and services that make it easy for people to connect with and enjoy digital media. RealNetworks invented the streaming media category and continues to connect consumers with their digital media both directly and through partners, aiming to support every network, device, media type and social network. Find RealNetworks corporate information at

RealNetworks and Unifi are trademarks or registered trademarks of RealNetworks, Inc. All other trademarks, names of actual companies and products mentioned herein are the property of their respective owners.