Tue, 07/20/2010

2010 Press Releases

GameHouse Selects Live Gamer to Power GameHouse Fusion Virtual Economy

Live Gamer's Advanced Commerce Solution Offers Scalable, Cross-Platform Monetization Across the GameHouse Social Gaming Platform

NEW YORK and SEATTLE – July 21, 2010 – From Casual Connect Seattle, Live Gamer, the trusted total commerce solution for interactive entertainment, today announced that it has been selected by GameHouse®, a division of RealNetworks®, Inc. (Nasdaq: RNWK) to power its advanced, cross-platform virtual economy for the new GameHouse Fusion™ social gaming platform. The centralized virtual economy functions across GameHouse Fusion's thousands of socially connected games across social networks and mobile devices, and scales to hundreds of millions of players.

Live Gamer's enterprise-grade virtual economy platform delivers a powerful set of tools for publishers to take control of their virtual economies. The white-labeled solution powers virtual currency systems, manages complex virtual item catalogs and storefronts, user policy configurations and advanced merchandising on a secure and scalable platform.

"The free-to-play, virtual goods-based business model has proven to significantly increase revenue in social games, but due to GameHouse Fusion's scope and complexity, it was critical that we integrate a trusted platform that could scale and meet all of our needs," said Matt Hulett, chief revenue officer of GameHouse. "We chose the Live Gamer platform because of its advanced toolset and track record in the industry."

"GameHouse has raised the bar for social gaming online and on mobile," said Andrew Schneider, president and co-founder for Live Gamer. "We look forward to helping optimize GameHouse's revenue, increase ARPU, and offer its users the best possible microtransaction experience."

GameHouse Fusion launched in May with support from large media and technology companies, and simultaneously unveiled GameHouse on Facebook, the first application to be built on the Fusion platform.

For more information on Live Gamer, please visit www.livegamer.com. For more information on GameHouse Fusion, please visit www.gamehousefusion.com or visit GameHouse on Facebook at http://apps.facebook.com/gamehouse/.  

About Live Gamer

Live Gamer provides a total commerce solution for global micro-transaction-based businesses. Spanning online games, digital entertainment, and social networks, Live Gamer provides an advanced offering that goes beyond billing to drive core business metrics and optimize new transaction-based revenue streams. Combining its micro-transaction platform, catalog management, storefronts, merchandising and anti-fraud solutions, scalable publisher support and international payment gateways, Live Gamer's technology has been adopted by leading publishers in gaming, social and entertainment including Acclaim, CCR, Funcom, Hangout Industries, NHN USA, Quepasa, REALNetworks, THQ and Sony Online Entertainment, supporting over 80 million users in 23 countries. www.livegamer.com

About GameHouse and RealNetworks

GameHouse is a division of RealNetworks, Inc., and a leader in the digital games industry worldwide, creating games for multiple platforms with a vertically integrated development, publishing, licensing, distribution and retail business. 

RealNetworks, Inc. delivers digital entertainment services to consumers via PC, handheld device, home entertainment system or mobile phone. Real® created the streaming media category in 1995 and has continued to lead the market with pioneering products and services, including: RealPlayer®, the first mainstream media player to enable one-click downloading and recording of Internet video; GameHouse, one of the largest casual games destinations on the Web; and a variety of mobile entertainment services, such as ringback tones, offered to consumers through leading wireless carriers around the world. RealNetworks' corporate information is located at www.realnetworks.com/about-us.

RealNetworks, GameHouse, RealPlayer and Real and are trademarks or registered trademarks of RealNetworks, Inc. or its subsidiaries. 

All trademarks, names of actual companies and products mentioned herein are the property of their respective owners.

Media Contact

Jennifer Lankford, theMIX agency for Live Gamer