Alltel Wireless and RealNetworks Announce "RealArcade Mobile Laptop Giveaway" Promotion.
Customers can enter to win portable gaming devices, Laptop with GamePass subscription by downloading any of Real's mobile games at the Alltel Shop
SEATTLE and LITTLE ROCK, Ark. — September 25, 2008 — Alltel Wireless, America's largest network, and the Games Division of digital entertainment services company RealNetworks®, Inc. (NASDAQ: RNWK) today announced the launch of "RealArcade® Mobile Laptop Giveaway," a promotion to excite and educate Alltel subscribers about the availability of Real's popular online, PC and Mac games on their mobile handsets.The Lifetime Presents series featured Sally's Salon at its debut — hitting 300,000 downloads in the first month on myLifetime.com. The popularity of this addictive game begs to answer the question posed by a reporter in July: "Do women really want games about spas?" It appears the verdict is in.
"Alltel is always looking for new ways to engage our customers, and RealNetworks is offering a unique promotion to help people discover the fun games available on their Alltel Wireless phones," said Kristi Crum, director of data and content services for Alltel Wireless.
Now through October 31st, subscribers can download any of the 12 Real mobile games offered on Alltel Shop and will automatically be entered to win one of six prizes. The Grand Prize winner will receive an Ultimate Gaming Laptop, equipped with a complimentary year's GamePassTM subscription at RealArcade.com. Five runners-up will win a Nintendo® DSTM loaded with a copy of the award-winning game "Super Collapse!® 3", originally developed by Real's own GameHouse® Studios. For more information on the sweepstakes, customers can visit www.alltel.com/realarcade.
"We've worked hard to create a portfolio of innovative and dynamic games perfectly suited for the mobile experience, and we are pleased to offer them to Alltel subscribers," said Matt Turetzky, vice president of content for RealNetworks' Games Division. "Mobile games are easy to learn and fun to play, and we hope to attract new mobile gamers through this promotion."
RealNetworks' Games Division is one of the largest developers, publishers and distributors of casual games. Real's Mobile Games Division creates original mobile content while also drawing from the large library of content at RealArcade.com to select the most popular and successful titles that will translate best to the mobile platform. Recent mobile hits include "Little Shop of Treasures," "Collapse! Chaos," "Sally's Salon," "South Park Imaginationland," "Text Twist Turbo," "Burger Rush," "Diamond Detective," "Alltel Summer Games," "MTV Cribs," "Gem Drop Deluxe," "Extreme Running," and "Cake Mania."
For More Information:
Lucie Pathmann
Alltel Wireless
501.905.5553
lucie.r.pathmann@alltel.com
Tiffany Dunning
RealNetworks
206-892-6733
tdunning@real.com
Bailey Locke
SHIFT Communications for RealNetworks
415.591.8457
blocke@shiftcomm.com
RNWK-G
ABOUT REALNETWORKS
RealNetworks, Inc. is providing ways for consumers to be entertained on any screen (PC, home entertainment system, portable device or mobile phone) anywhere. Its digital entertainment services include RealPlayer, the acclaimed Rhapsody® music service, one of the largest Casual Games destinations RealArcade®, and a variety of mobile entertainment services offered to consumers by leading wireless carriers around the world. RealNetworks' corporate information is located at www.realnetworks.com/company.
ABOUT ALLTEL WIRELESS
Alltel is owner and operator of the nation's largest wireless network and has more than 13 million customers. For more information about Alltel, please visit www.alltel.com.
RealNetworks, RealArcade, GameHouse, GamePass, Rhapsody and RealPlayer are trademarks or registered trademarks of RealNetworks, Inc. or its wholly owned subsidiary.
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