Real Ringback Tone (RBT) service provides an end-to-end solution ready for deployment in a mobile operator's network. Designed to deliver a superior customer experience, Real offers an easy interface for discovery and purchase of a diverse range of audio clips ranging from music, personal recordings, comedy, and other types of audio to satisfy a variety of tastes.
Operating on the Real Media Entertainment Platform, our Ringback Tone service is a highly flexible solution that allows for customized integration in support of mobile operator requirements. Real enables a number of innovative features designed to satisfy today's demanding consumer.
Our Ringback Tone service is also offered with multi-service or multi-tenant capabilities, allowing for even greater flexibility in operations. The multi-service capability allows mobile operators to bundle ringtones and graphics with ringback tones, while the multi-tenant capability allows small- to medium-sized operators to offer ringback tones on their networks with the support of Real's end-to-end service management.
In addition, Real offers Video Ringback Tones featuring ringback tones with personalized images, video, or audio files to take the experience of receiving a mobile call to the next level. Like Real's standard Ringback Tone service, Video Ringback Tones are a complete end-to-end solution allowing easy integration and flexible support for individual mobile operator requirements.
As a pioneer in the Ringback Tone market, Real brings mobile operators the most advanced service features that will encourage adoption rates and customer satisfaction.
Ringback Tone Profile & Album Management
A full set of options that allow customers to customize RBT playback for their callers:
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Default RBT
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Individual Caller/Group-based
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Time/Date/Day-of-Week & Special Occasion
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Shuffle Playlist (Juke Box)
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RBT Intro Greeting
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Hibernation/Resume
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RBT Renewal & Deletion
Enhanced RBT Features
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Press to copy: Customers listening to another subscriber's RBT can press one key to buy and assign the RBT as their own
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RBT Service Promotion Tools: Optimize merchandising efforts with coupons, discounts, and other incentives
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Tell Friends: Send an SMS to an intra-network subscriber to prompt him/her to subscribe to the RBT service via SMS or WAP
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Block List: An RBT profile group whose members will be blocked from hearing RBTs
Real Enterprise Ringback Tone service features all the reliability and flexibility of Real's leading ringback tones services, with advantages for the business user. Mobile operators can open a new revenue stream with low investment by targeting this specialized RBT service to their business customers.
With Enterprise Ringback Tones, companies can upload their own customized tones (e.g. corporate theme songs, ad campaign theme songs, new product announcements, corporate announcements) and assign them to their employees. Administrators have the flexibility to add employees, upload the company's unique ringback tones, and assign them by time, day, and content activation period. The Enterprise Ringback Tone system plays the selected clips to the recipient until they answer the call.
Key Features
The Enterprise RBT Management Tool will provide access to the following service functionalities:
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Content management functionality: Allows administrators to register and manage corporate Enterprise Ringback Tone content
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Assignment functionality: Allows administrators to manage assignments based on group or individual employee profiles
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Reporting functionality: Allows administrators to extract and save data based on daily/monthly number of calls by content and group or total user count by month
When coupled with Real Ringback Tones, our Ringtones & Graphics service create a robust storefront with multiple options for customers who want to express their individuality and show off the latest trends through their mobile device.
With Real's multi-service management architecture, the ringback tone solution can easily deploy additional new mobile content services such as ringtones and graphics. Based on the foundation of the Real Media Entertainment Platform, our services address all aspects of mobile content management including content ingestion, merchandising, and publishing.
Furthermore, for each content type (e.g., ringback tones, ringtones, and graphics), Real provides various reports on content and provider statistics. Reports are downloadable and available on-demand via web browser.
Ringtones & Graphics Features
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Dynamic video ringtones and real music tones (as well as midi tones)
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Gifting functionality for content sharing with friends & family
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Personal locker service for easy access after handset upgrade or MDN change
Service Management Features
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Support for content ingestion of multiple audio and graphic file formats
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Handset authentication that formats all audio, video, and graphic content dynamically for optimized display/playback
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Content bundling capabilities to optimize storefront merchandising efforts
Real Caller Tag service allows mobile users to personalize the Caller ID information that is presented to the people they are calling. For fun or business, Caller Tag appeals to the mobile market's desire for personalized and user-generated content services. Use of the service also can increase customer “stickiness,” helping them to enhance their mobile presence.
Caller Tag provides an opportunity for operators to differentiate their service offering and increase ARPU by enhancing the phone call experience. As part of Real's portfolio of successful personalization services that enable subscribers to express themselves through their mobile device, Caller Tag can potentially become a profitable new service with a thriving subscription model similar to the success enjoyed by Caller ID.
Features
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Person-Based: Text can be assigned to specific users based on their phone number
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Group-Based: Text can be personalized to groups such as a sports team, school or family members
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Time/Day-of-Week: Text can be displayed depending on the time and/or day of week
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Event-Based (Premium Option): Special occasion text can be displayed on specific days, including Christmas and birthdays